This book explains in length with examples and case studies how each of these traction channels can work for your business and how you can use the Bullseye framework to zero in on a traction channel that works best for you.įor me, the two channels that resonated the most were SEO and content marketing, because quite frankly, these are the two channels that have worked best for me and for my clients. Here are the 19 different traction channels that the book deep dives into: These are marketing and distribution channels through which your startup can achieve real customer growth. In their research, Weinberg and Mares discovered nineteen different customer acquisition channels, aka traction channels. The pursuit of traction is what defines a startup. Traction is basically quantitative evidence of customer demand. The book uses this definition of traction by angel investor and serial entrepreneur Naval Ravikant: It can be seen in your core metrics: If you have a mobile app and your download rate is growing, that means your company has achieved traction. Traction is a sign that your company is growing.
Final Thoughts on Traction by Gabriel Weinberg and Justin Mares.Blogging is the Most Effective Content Marketing Tactic 7 Marketing Lessons from Traction by Gabriel Weinberg and Justin Mares.
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